Digital Marketing

5 Tips to Create Friendly Content

Content creation is a cornerstone of any successful website or blog, not only enhancing search engine rankings but also making the experience of visitors much more pleasant. There are now over 1.7 billion websites online; competition for ranking on Google can be fierce if you want to outrank your competition; create friendly Content is your answer!

One common misperception about SEO-optimized content is that it cannot be user friendly; however, this couldn’t be further from the truth. Simply put in some work and follow these guidelines to make your site both user- and SEO-friendly.

1. Making It Readable

No matter how engaging or humorous your article may be, if it isn’t easily readable it won’t cut through the competition and reach your intended target audience. Fortunately, this can be easily resolved; simply break your text up into smaller paragraphs no more than four lines long and increase readability while enabling readers to quickly scan pages for relevant info.

Be sure to include eye-catching images that support and break up large blocks of text, such as infographics. Although these have become increasingly popular, be wary of low-quality infographics which contain too much information and an overly-cluttered layout, as they could confuse readers instead of helping them comprehend your topic.

2. Leveraging Keywords Effectively

Keywords are one of the core components of SEO and should be strategically used throughout your content to help search engines index it more easily. However, make sure not to overstuff keywords into irrelevant areas of your article, which could look unnatural to readers and risk Google penalising your page as spammy content.

3. Content Organization

To keep readers engaged and search engines interested in your article, ensure it includes an introduction, main body, and conclusion with clear links between each section of text. This will keep audiences interested and show search engines that your content is valuable. Inclusion of a clear call-to-action at the end will encourage people to take the next step such as signing up for your mailing list or following you on social media or purchasing products is also advised.

4. Generating Clicks

It is no secret that content that does not receive clicks does not work its intended function. Search engines will downrank it if it cannot be found and won’t rank it highly when found; to increase its chances of ranking well with search engines and social media, make your content attractive for target audiences by making it appealing through social media marketing or paid advertising campaigns.

5. Responsive Design

To make sure that mobile users experience your content without difficulty, the title, description and meta tags must all be responsive across devices – this includes desktop computers, smartphones and tablets. Use Google’s Mobile-Friendly Test as a resource to make sure everything meets requirements across desktop, smartphone and tablet platforms.

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