Demographic Swerve Group

Demographic data provides governments and companies with information about age, race, education level, income and employment status of populations in neighborhoods, cities, states or nations. This data allows governments to make better public policy decisions that serve citizens more effectively while companies may use demographic information to target specific market segments when marketing products or services – for instance if selling healthcare products targeting seniors is their focus then knowing their average customer age could help ensure they reach out to an audience with similar needs.

Demographic Swerve Group employs disclosure avoidance techniques to safeguard respondents’ privacy, providing more insight into these protections in our Data FAQ.