Nowadays, there are many ways on how to reach your target audience and none are better than the other. Now you couldn’t rely on email marketing or cold calls as your only resources. Customers now demand a seamless, omnichannel experience, and businesses doing this are more likely to succeed.

Multichannel outreach can be powerful?

Multichannel outreach refers to reaching out to your potential as well as existing customers across multiple channels. This could include:  

• Email Marketing: Personal emails nourish leads, generate product and service leads, and also convert.  
• Social Media Marketing: Reach out to specific demographics on Facebook, LinkedIn and Instagram.
• Content Marketing: Put out content such as blog posts, articles, videos, that educate your audience and allow you to establish brand authority.  
• Direct Mail: Even something as simple as personalizing some postcards or a letter can help you stand out from other digital noise.  
• Phone Calls: Rapport building is established through direct communication, real time interactions, and the effect on sales and customer service is great.  

The Role of Predictive Dialers in Multichannel Outreach

Predictive dialer can make a big difference to the results you get from your multichannel approach. Nevertheless, using conventional manual dialing wastes considerable amounts of time and therefore the agent downtime and missed opportunities is excessive. 

What is a Predictive Dialer?

Predictive dialer is a very smooth software that automates the outbound calling process. It uses sophisticated algorithms to forecast agent availableness and at the same time dials multiple numbers. The dialer intelligently connects live calls to available agents, minimizing:  

• Agent Idle Time: Facilitates agents on conversations rather than manually dial.  
• Abandoned Calls: It lessens the number of those calls for which no answer is received or left on voicemail.
• Overall Cost: Operational efficiency and agent productivity is maximized. 

How a Predictive Dialer Will Benefit Your Multi Channel Strategy

• Increased Contact Rates: Agents are always busy with live calls because it ensures predictable call flow.  
• Improved Conversion Rates: The more live connections, the more sales or customer service opportunities.  
• Enhanced Agent Performance: By reducing downtime agents don’t get into a frustrated state and are able to concentrate on closing deals or resolving customer issues.  
• Detailed Reporting and Analytics: Valuable metrics on your calls and agent performance can inform data driven decisions to improve your campaigns.  

JustCall.io: Just the Communication Tool You Have Been Waiting For!

It’s JustCall, an innovative cloud based communication platform which has created super integration with other multichannel tools and provides a robust predictable dialer. With their all in one solution, businesses are able to develop a coordinated and successful outreach strategy.  

How JustCall can enhance your multichannel efforts?

• Automated Outbound Calls: Use predictive dialers to reduce call center operations.  
• Smart Call Routing: Direct calls to the right representative, depending on matched skills and agent availability.  
• Click-to-Call Functionality: Enable your website to turn visitors into leads with one click dialing.
• Seamless CRM Integration: Improve lead management and gain customer insights by synchronizing call data with your CRM.
• Advanced Analytics and Reporting: Monitor agent productivity and gain insight to optimize campaigns with track call performance.  

How Predictive Dialers Build A Successful Multichannel Strategy

Here are some key considerations for integrating predictive dialers  into your multichannel outreach strategy:

• Target Audience: Identify your ideal customer profiles and talk to them with communication channels they prefer.
• Campaign Goals: Decide on what you want to achieve (Lead Gen, Service or Sales).  
• Compliance Requirements: Make sure your outbound calls adhere to regulations such as the Telephone Consumer Protection Act (TCPA) in the US.  
• Data Quality: Keep your contact lists current and relevant in order to get the most out of outreach activities.
• Agent Training: Train your agents to work with real calls and achieve a positive customer experience.

Conclusion:

In today’s competitive market, your business simply needs to thrive with a multichannel outreach strategy. A powerful predictive dialer just like the one JustCall.io offers can upgrade your business’s contact rate, agent performance and ultimately its marketing, sales and customer service goals.